Essays and a Collection of Interesting Things.

Castles and Moats

http://m.techcrunch.com/2011/03/25/search-googles-castle-moat/?p=1&icid=art_prev 

This is an exceptionally insightful article.
In essence, it postulates that Google isn't going into new products (Android OS, YouTube, Gmail, Goggles, etc) to grow its market share.
It's primarily a defensive tactic to protect web search.

Search engines on all their products, like Android, are Google (of course).
Gmail gives Google a better idea of who you are and lets them know which ads to serve you when you are Googling.
Everything goes back to search.

This got me asking thinking.
What is your business' core business? Its core strength?
And what can you do, peripherally, to protect the interests of your core business?

Say you were a pharmaceutical firm ReX, and your core strength was quality drugs.
ReX might enter unrelated industries of ReX gyms, a chain of clinics, ReX health insurance, to protect your core business of drugs.
All, if not the bulk of medicines and cures offered at all centres will be, obviously, ReX.

Personal example:
My core 'business', my forte, is creativity.
To protect my core, I offer strategy, write papers, teach, give talks, 
I may enter other fields like design, music or write a book.
These "moats" will, however subtly or explicitly, discourage competitors and be a platform for my "castle" of creativity.

Sound (TVC, video, etc) triggers app

"It's easy to make any content interactive. We embed an imperceptible UntapSignal™ at the production level and the audio/video content is broadcast as normal. The embedded signal can push interactions directly to viewers' mobile devices, making any content interactive."

Joel thinks:

- Great opportunity for brands to get in early
- Don't limit to commercials, can work outdoors
- Beyond couponing, marketing usage is extensive

I live for simple stuff like this

In the short time I had:

Image

BOOM! :)

Erik Posthuma
Managing Partner

Mobile : +65 81132035
Skype : erikposthuma
Twitter: @erikposthuma

Anticsstudios

Antics Studios
A Member of the Firestar Group
144B Neil Road, 088873
Singapore


On Thu, Mar 29, 2012 at 18:56, joel lim <joelnow@aol.com> wrote:
http://4.paulannett.co.uk/

(Can you fashion the 4?)